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Digital Marketing
SEO, PPC, CRO, email, and analytics — strategy and tactics from senior marketers who run campaigns for tech companies.
7 articles
SEO in 2026 — What Still Works and What's Dead
SEO isn't dead. But most SEO tactics from 2020 are. Here's what actually drives organic traffic in 2026 — topical authority, technical excellence, E-E-A-T signals, and AI search visibility.
Read · 9 min
PPC in 2026 — How to Run Ads That Don't Lose Money
Ad costs are up 30%+ since 2023. Attribution is harder. Yet some teams still hit 4x ROAS while others burn budget. Here's what separates them — high-intent targeting, LTV-based audiences, server-side tracking, and relentless creative testing.
Read · 8 min
Social Media Marketing in 2026 — Platform by Platform
Social media isn't one channel — it's five, each with different audiences, formats, and algorithms. Here's what actually works on LinkedIn, Instagram, TikTok, X, and YouTube in 2026.
Read · 8 min
Content Marketing & Copywriting That Actually Converts
Most content is ignored — including most B2B content. Here's what actually works in 2026: specificity, point of view, primary research, and structure designed for both humans and AI search.
Read · 8 min
CRO in 2026 — The 5 Tests That Actually Move Revenue
Most A/B tests move click-through rates by 2% and revenue by 0%. Here's how to run tests that actually move revenue — offer framing, pricing presentation, trust signals, form friction, and checkout flow.
Read · 8 min
Email Marketing in 2026 — Lifecycle Automation That Works
Email still returns $36 for every $1 spent. But most email programs are underperforming — because they're batch-and-blast instead of lifecycle-driven. Here are the six flows every business needs.
Read · 7 min
Marketing Analytics in 2026 — What to Track, What to Ignore
You have GA4 and 20 dashboards. You still don't know what's working. Here's how to fix that — track fewer metrics, attribute to revenue, build one master dashboard, and review weekly.
Read · 8 minNotes from the lab.
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