A6 — Digital Marketing
CRO & A/B Testing
Conversion optimisation through funnel analysis, heatmaps and A/B tests, with every variant QA-tested.
Overview
Plenty of traffic but few sign-ups usually means something in the journey is confusing, slow or broken. A/B tests can find out what, but only if they're set up and checked properly.
We find where visitors drop off, test focused changes, QA every variant before it goes live and roll out what actually works.
What we do
- 01
Analyse your funnel and drop-off points
- 02
Watch real behaviour with heatmaps and recordings
- 03
Form clear test hypotheses
- 04
QA every variant across devices
- 05
Analyse results and roll out winners
How we work
- Step 1
Audit
We review your current channels, tracking and results.
- Step 2
Plan
A prioritised plan with clear goals and measures.
- Step 3
Launch and QA
Campaigns, pages and tracking are tested before they go live.
- Step 4
Measure and improve
Regular reporting and changes based on the data.
Who it's for
- Sites with healthy traffic and weak conversion
- Teams whose A/B tests give unclear results
- Paid campaigns with costly leads
What you get
- A funnel and behaviour analysis
- Prioritised test hypotheses
- QA-tested experiment variants
- Results analysis and rollout
Questions
How much traffic do we need for A/B testing?+
Enough to reach reliable results in a reasonable time. With lower traffic, we focus on research-led fixes instead.
Why QA a test variant?+
A broken variant ruins the test and loses real customers while it runs.
What does it cost?+
Hourly work starts from $25/hr. Fixed-price projects and dedicated teams are quoted after a free scoping call, based on scope, platforms and timeline.
Tools
- GA4
- Hotjar
- VWO
- Optimizely
- Looker Studio
