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Quality Assurance Labs

A4 — Mobile Development

App Store Optimization (ASO)

Keyword, screenshot and listing optimisation that helps people find and install your app.

Overview

If people can't find your app in the store, or leave the listing without installing, development effort is wasted.

We research store keywords, improve your listing copy and visuals, and work with QA to fix the bugs people mention in reviews, then track the results.

What we do

  • 01

    Research the keywords your users search for

  • 02

    Rewrite titles, subtitles and descriptions

  • 03

    Design screenshots and preview assets

  • 04

    Fix bugs mentioned in reviews, verified by QA

  • 05

    Track rankings and conversion

How we work

  1. Step 1

    Scope

    We agree features, platforms and the devices your users have.

  2. Step 2

    Build

    Native or cross-platform development in weekly increments.

  3. Step 3

    Test on real devices

    Every build is tested on physical iOS and Android devices.

  4. Step 4

    Release

    Store submission, launch monitoring and updates.

Who it's for

  • Apps that are hard to find in the stores
  • Apps with many listing views but few installs
  • Apps with reviews complaining about bugs

What you get

  • Store keyword research
  • Improved listing copy and screenshots
  • Review-driven bug fixes verified by QA
  • Ranking and conversion tracking

Questions

Do you cover both stores?+

Yes, the Apple App Store and Google Play.

How soon will we see results?+

Listing changes can affect conversion quickly; ranking changes usually take longer. We report progress honestly.

How quickly can you start?+

Most engagements start within 5–7 business days of agreeing scope, and urgent work can start within 48 hours.

Tools

  • App Store Connect
  • Google Play Console
  • Figma
  • Firebase
Industries we test for:SaaSFinTechHealthcare

Talk to us about app store optimization (aso).