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Quality Assurance Labs

A6 — Digital Marketing

Email & Marketing Automation

Lifecycle email flows, drip campaigns and CRM automation that turn leads into repeat customers.

Overview

Most leads aren't ready to buy the first time they visit. Well-timed emails keep you in mind and move them forward, but broken triggers and personalisation errors damage trust.

We design lifecycle flows, connect them to your CRM and product, test every email and trigger before launch and measure the results.

What we do

  • 01

    Map your customer lifecycle

  • 02

    Build welcome, nurture and win-back flows

  • 03

    Connect email to your CRM and product

  • 04

    Test every email and trigger before launch

  • 05

    Measure opens, clicks and revenue

How we work

  1. Step 1

    Audit

    We review your current channels, tracking and results.

  2. Step 2

    Plan

    A prioritised plan with clear goals and measures.

  3. Step 3

    Launch and QA

    Campaigns, pages and tracking are tested before they go live.

  4. Step 4

    Measure and improve

    Regular reporting and changes based on the data.

Who it's for

  • Companies collecting leads without following up
  • SaaS products wanting better onboarding emails
  • Stores wanting repeat purchases

What you get

  • A lifecycle email map
  • Automated email flows
  • CRM and product integrations
  • Testing of emails, triggers and personalisation

Questions

Which email platform should we use?+

We work with HubSpot, Mailchimp, Klaviyo, Customer.io and others, and can recommend one that fits your size.

Do you write the emails?+

Yes, and we test every email across inboxes and devices before it goes live.

How quickly can you start?+

Most engagements start within 5–7 business days of agreeing scope, and urgent work can start within 48 hours.

Tools

  • HubSpot
  • Mailchimp
  • Klaviyo
  • Customer.io
  • Zapier
Industries we test for:SaaSFinTechHealthcare

Talk to us about email & marketing automation.