A6 — Digital Marketing
Performance Marketing & PPC
Google, Meta and LinkedIn campaigns managed to cost-per-acquisition and return targets, not vanity metrics.
Overview
Paid campaigns waste money quickly when tracking is broken or landing pages fail on mobile, and most problems can be caught before you spend.
We plan campaigns around your targets, test tracking and landing pages before launch, then optimise towards the cost per lead or sale you agree.
What we do
- 01
Plan campaigns and audiences
- 02
Set up and test conversion tracking
- 03
Check landing pages on real devices
- 04
Write and test ad variations
- 05
Optimise budgets to your targets
How we work
- Step 1
Audit
We review your current channels, tracking and results.
- Step 2
Plan
A prioritised plan with clear goals and measures.
- Step 3
Launch and QA
Campaigns, pages and tracking are tested before they go live.
- Step 4
Measure and improve
Regular reporting and changes based on the data.
Who it's for
- Companies launching their first paid campaigns
- Teams unsure their conversion tracking is right
- Advertisers with rising costs and flat results
What you get
- A campaign plan and structure
- Tested conversion tracking
- Landing page checks
- Ongoing optimisation and reporting
Questions
Is ad spend included in your price?+
No. Ad spend is paid directly to the platforms; our work is quoted separately.
Which platforms do you manage?+
Google Ads, Meta and LinkedIn.
How quickly can you start?+
Most engagements start within 5–7 business days of agreeing scope, and urgent work can start within 48 hours.
Tools
- Google Ads
- Meta Ads
- LinkedIn Ads
- GA4
- Google Tag Manager
